1936 Plymouth
Mayflower Mascot

Despite the '29 crash, Chysler sales boomed and the company fared better than most. Two factors contributed to this. First, Chrysler engineeridng was ahead of the competition, and second, starting in 1930 all Chrysler, Dodge and DeSoto dealers we given Plymouth franchises, making them almost as plentiful as Ford dealerships.

Plymouth cultivated a reputation for solid, well-built cars. They appealed to families, civil servants, and traveling salesmen who sought dependable and affordable utility rather than luxury and stylishness.