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Last year I stumbled across the Jones Soda Co. web site. They invite any/everyone to submit snapshots to their online gallery for possible use on their labels, which are changed almost monthly. It's wildly successful - there are more than a quarter of a million images in the Jones gallery archive!
This is a pretty clever method of advertising and promotion because it is largely consumer-driven. When a photo is used on a label, the lucky photographer will naturally spread the news far and wide and, since distribution is random, it sparks a sort of "easter egg" hunt for the pix.
The site and products are pretty much geared to the "skateboard" crowd, but I submitted a couple dozen pix just for the fun of it anyway.
4 March 2005
Imagine my surprise when I found this in my mailbox:
1928 Stutz mascot "Ra"
of copyright violation because Stutz has been out of business for 70 years.
Jones Gallery: Stutz photo
(To see my other photos, click the "Back to Gallery" link.)
Halloween Mask
This molded mesh mask is in the schoolhouse in the ghost town Bodie, California.
Jones Gallery: Mask photo
(To see my other photos, click the "Back to Gallery" link.)
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To view the .pdf files, you must have Adobe Acrobat, or Adobe Reader installed on your computer. If you have neither, you can
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Halloween Mask -- F1 Press Sheet (.pdf)
1928 Stutz --
US Soda F4 (html)
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Jones Label Gallery and type James Ritchie into the "Search for" box.
Jones Soda is available in local grocery and convenience stores, restaurants and delis across the U.S. and Canada, and nationally in Target Stores, Panera Bread, Starbucks, Cost Plus World Market, Barnes & Noble Cafes, and Zumiez. Distribution of labels is random, so I have no idea when, or where, these will show up. Please let me know if / when / where you find my pix. |
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